Catherine Prentice
About
Catherine Prentice has authored 103 papers that have received a total of 3.6k indexed citations.
This includes 55 papers in Organizational Behavior and Human Resource Management, 54 papers in Sociology and Political Science and 50 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (38 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Digital Marketing and Social Media (25 papers). Catherine Prentice is often cited by papers focused on Customer Service Quality and Loyalty (38 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Digital Marketing and Social Media (25 papers) and collaborates with scholars based in Australia, Macao and China. Catherine Prentice's co-authors include Brian King, IpKin Anthony Wong, Xuequn Wang, Aaron Hsiao and Scott Weaven and has published in prestigious journals such as Journal of Business Research, Journal of Business Venturing and Frontiers in Psychology
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