IpKin Anthony Wong

178 papers and 4.7k indexed citations i.

IpKin Anthony Wong has authored 178 papers that have received a total of 4.7k indexed citations. This includes 113 papers in Sociology and Political Science, 73 papers in Marketing and 52 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (67 papers), Consumer Behavior in Brand Consumption and Identification (51 papers) and Digital Marketing and Social Media (47 papers). IpKin Anthony Wong is often cited by papers focused on Diverse Aspects of Tourism Research (67 papers), Consumer Behavior in Brand Consumption and Identification (51 papers) and Digital Marketing and Social Media (47 papers) and collaborates with scholars based in Macao, China and United States. IpKin Anthony Wong's co-authors include Matthew Tingchi Liu, Zhiwei Lin, GuoQiong Ivanka Huang, Mark S. Rosenbaum and Catherine Prentice and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research.