Catherine Prentice

107 papers and 3.7k indexed citations i.

Catherine Prentice has authored 107 papers that have received a total of 3.7k indexed citations. This includes 56 papers in Sociology and Political Science, 55 papers in Organizational Behavior and Human Resource Management and 51 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (38 papers), Digital Marketing and Social Media (26 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers). Catherine Prentice is often cited by papers focused on Customer Service Quality and Loyalty (38 papers), Digital Marketing and Social Media (26 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers) and collaborates with scholars based in Australia, China and Macao. Catherine Prentice's co-authors include Brian King, IpKin Anthony Wong, Xuequn Wang, Aaron Hsiao and Chunli Ji and has published in prestigious journals such as Journal of Business Research, Journal of Business Venturing and Frontiers in Psychology.