Catherine Yeung

20 papers and 441 indexed citations i.

Catherine Yeung has authored 20 papers that have received a total of 441 indexed citations. This includes 9 papers in Marketing, 7 papers in General Decision Sciences and 6 papers in Economics and Econometrics. The topics of these papers are Decision-Making and Behavioral Economics (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Behavioral Health and Interventions (4 papers). Catherine Yeung is often cited by papers focused on Decision-Making and Behavioral Economics (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Behavioral Health and Interventions (4 papers) and collaborates with scholars based in Singapore, Hong Kong and United States. Catherine Yeung's co-authors include Dilip Soman, Teck‐Hua Ho, Robert S. Wyer, Cheng Qiu and Xiuping Li and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Consumer Research.