CB Bhattacharya

67 papers and 18.2k indexed citations i.

CB Bhattacharya has authored 67 papers that have received a total of 18.2k indexed citations. This includes 41 papers in Strategy and Management, 34 papers in Marketing and 20 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Corporate Social Responsibility Reporting (35 papers), Environmental Sustainability in Business (21 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers). CB Bhattacharya is often cited by papers focused on Corporate Social Responsibility Reporting (35 papers), Environmental Sustainability in Business (21 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers) and collaborates with scholars based in United States, Germany and France. CB Bhattacharya's co-authors include Sankar Sen, Daniel Korschun, Shuili Du, Xueming Luo and N. Craig Smith and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Management Science.