Cele C. Otnes
About
Cele C. Otnes has authored 55 papers that have received a total of 2.5k indexed citations.
This includes 25 papers in Marketing, 16 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Customer Service Quality and Loyalty (9 papers) and Media, Gender, and Advertising (7 papers). Cele C. Otnes is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Customer Service Quality and Loyalty (9 papers) and Media, Gender, and Advertising (7 papers) and collaborates with scholars based in United States, Norway and United Kingdom. Cele C. Otnes's co-authors include Tina M. Lowrey, Julie A. Ruth, Mary Ann McGrath, Young Chan Kim and Frédéric F. Brunel and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research
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