Mary Ann McGrath

26 papers and 1.4k indexed citations i.

Mary Ann McGrath has authored 26 papers that have received a total of 1.4k indexed citations. This includes 13 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 5 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (5 papers) and Media, Gender, and Advertising (4 papers). Mary Ann McGrath is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (5 papers) and Media, Gender, and Advertising (4 papers) and collaborates with scholars based in United States, Canada and Italy. Mary Ann McGrath's co-authors include John F. Sherry, Cele C. Otnes, Sidney J. Levy, Nina Diamond and Deborah D. Heisley and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research