Chan Yun Yoo

23 papers and 799 indexed citations i.

Chan Yun Yoo has authored 23 papers that have received a total of 799 indexed citations. This includes 15 papers in Marketing, 14 papers in Sociology and Political Science and 9 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (13 papers) and Media Influence and Health (9 papers). Chan Yun Yoo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (13 papers) and Media Influence and Health (9 papers) and collaborates with scholars based in United States and South Korea. Chan Yun Yoo's co-authors include Yoon Hi Sung, Tae Hyun Baek, Kihan Kim, So Young Lee and Sukki Yoon and has published in prestigious journals such as Journal of Advertising, Journal of Interactive Marketing and Communication Theory