Charla Mathwick
About
Charla Mathwick has authored 13 papers that have received a total of 3.2k indexed citations.
This includes 8 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (4 papers). Charla Mathwick is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States and Germany. Charla Mathwick's co-authors include Edward E. Rigdon, Caroline Wiertz, Naresh K. Malhotra, Jill Mosteller and Ko de Ruyter and has published in prestigious journals such as Journal of Consumer Research, Journal of Retailing and Journal of Service Research
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