Caroline Wiertz
About
Caroline Wiertz has authored 23 papers that have received a total of 2.2k indexed citations.
This includes 16 papers in Sociology and Political Science, 12 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Caroline Wiertz is often cited by papers focused on Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United Kingdom, United States and Germany. Caroline Wiertz's co-authors include Thorsten Hennig‐Thurau, Ko de Ruyter, Vera Blažević, Utpal M. Dholakia and Eric J. Arnould and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of the Academy of Marketing Science
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