Utpal M. Dholakia
About
Utpal M. Dholakia has authored 106 papers that have received a total of 9.7k indexed citations.
This includes 57 papers in Marketing, 47 papers in Sociology and Political Science and 25 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (38 papers), Digital Marketing and Social Media (33 papers) and Behavioral Health and Interventions (25 papers). Utpal M. Dholakia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (38 papers), Digital Marketing and Social Media (33 papers) and Behavioral Health and Interventions (25 papers) and collaborates with scholars based in United States, Switzerland and France. Utpal M. Dholakia's co-authors include Richard P. Bagozzi, René Algesheimer, Michal Herzenstein, Scott Sonenshein and Kelly L. Haws and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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