Charles Jebarajakirthy

79 papers and 2.4k indexed citations i.

Charles Jebarajakirthy has authored 79 papers that have received a total of 2.4k indexed citations. This includes 52 papers in Marketing, 36 papers in Sociology and Political Science and 19 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (26 papers) and Consumer Retail Behavior Studies (23 papers). Charles Jebarajakirthy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (26 papers) and Consumer Retail Behavior Studies (23 papers) and collaborates with scholars based in Australia, India and Sri Lanka. Charles Jebarajakirthy's co-authors include Amit Shankar, Haroon Iqbal Maseeh, Manish Das, Park Thaichon and Md Ashaduzzaman and has published in prestigious journals such as Journal of Business Research, Journal of Travel Research and International Journal of Hospitality Management.