Park Thaichon

123 papers and 2.2k indexed citations i.

Park Thaichon has authored 123 papers that have received a total of 2.2k indexed citations. This includes 79 papers in Marketing, 60 papers in Sociology and Political Science and 46 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (46 papers), Consumer Behavior in Brand Consumption and Identification (45 papers) and Customer Service Quality and Loyalty (40 papers). Park Thaichon is often cited by papers focused on Digital Marketing and Social Media (46 papers), Consumer Behavior in Brand Consumption and Identification (45 papers) and Customer Service Quality and Loyalty (40 papers) and collaborates with scholars based in Australia, India and United States. Park Thaichon's co-authors include Sara Quach, Thu Nguyen Quach, Charles Jebarajakirthy, Scott Weaven and Lorelle Frazer and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing