Charles Makanyeza
About
Charles Makanyeza has authored 28 papers that have received a total of 493 indexed citations.
This includes 20 papers in Marketing, 16 papers in Organizational Behavior and Human Resource Management and 8 papers in Information Systems and Management. The topics of these papers are Customer Service Quality and Loyalty (13 papers), Consumer Retail Behavior Studies (12 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Charles Makanyeza is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Consumer Retail Behavior Studies (12 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers) and collaborates with scholars based in Zimbabwe, South Africa and Namibia. Charles Makanyeza's co-authors include François Du Toit, Olumide Jaiyeoba, Mornay Roberts-Lombard and Chux Gervase Iwu and has published in prestigious journals such as International Journal of Bank Marketing, Journal of International Consumer Marketing and European Business Review
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