Charles S. Gulas

18 papers and 1.1k indexed citations i.

Charles S. Gulas has authored 18 papers that have received a total of 1.1k indexed citations. This includes 9 papers in Marketing, 8 papers in Social Psychology and 7 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Media, Gender, and Advertising (7 papers) and Humor Studies and Applications (6 papers). Charles S. Gulas is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Media, Gender, and Advertising (7 papers) and Humor Studies and Applications (6 papers) and collaborates with scholars based in United States. Charles S. Gulas's co-authors include Marc G. Weinberger, Kunal Swani, Kim McKeage, Easwar S. Iyer and Michelle F. Weinberger and has published in prestigious journals such as Journal of Business Ethics, Journal of Advertising and Journal of Business and Psychology