Kim McKeage

16 papers and 624 indexed citations i.

Kim McKeage has authored 16 papers that have received a total of 624 indexed citations. This includes 7 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (2 papers) and Management and Marketing Education (2 papers). Kim McKeage is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (2 papers) and Management and Marketing Education (2 papers) and collaborates with scholars based in United States, Canada and Latvia. Kim McKeage's co-authors include Charles S. Gulas, Elizabeth Crosby, Terri L. Rittenburg, Darlene Bay and Marsha L. Richins and has published in prestigious journals such as Journal of Advertising, Psychology and Marketing and Business & Society