Marsha L. Richins
About
Marsha L. Richins has authored 47 papers that have received a total of 11.1k indexed citations.
This includes 30 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Retail Behavior Studies (8 papers). Marsha L. Richins is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in United States and Canada. Marsha L. Richins's co-authors include Peter Bloch, Bronislaw J. Verhage, Kim McKeage, Scott Dawson and Lan Nguyen Chaplin and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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