Cheng Lu Wang
About
Cheng Lu Wang has authored 76 papers that have received a total of 3.6k indexed citations.
This includes 44 papers in Marketing, 39 papers in Sociology and Political Science and 22 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (39 papers), Digital Marketing and Social Media (25 papers) and Customer Service Quality and Loyalty (17 papers). Cheng Lu Wang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (39 papers), Digital Marketing and Social Media (25 papers) and Customer Service Quality and Loyalty (17 papers) and collaborates with scholars based in United States, China and Hong Kong. Cheng Lu Wang's co-authors include Bradley R. Barnes, Henry F.L. Chung, Liying Zhou, Jiaxun He and Xiaohua Lin and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Technological Forecasting and Social Change
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