Liying Zhou
About
Liying Zhou has authored 32 papers that have received a total of 550 indexed citations.
This includes 14 papers in Sociology and Political Science, 10 papers in Marketing and 5 papers in Mechanical Engineering. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Sustainability in Business (4 papers). Liying Zhou is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in China, United States and United Kingdom. Liying Zhou's co-authors include Cheng Lu Wang, Zhi Chen, Taiyang Zhao, Wenzhi Wang and Lewei Tong and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Materials Science and Engineering A
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