Cheng Suang Heng

15 papers and 906 indexed citations i.

Cheng Suang Heng has authored 15 papers that have received a total of 906 indexed citations. This includes 7 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Management Information Systems. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Market Behavior and Pricing (3 papers) and Social Media and Politics (3 papers). Cheng Suang Heng is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Market Behavior and Pricing (3 papers) and Social Media and Politics (3 papers) and collaborates with scholars based in Singapore, China and South Korea. Cheng Suang Heng's co-authors include Zhijie Lin, Hock Chuan Chan, Bernard C. Y. Tan, Jae-Nam Lee and Khim Yong Goh and has published in prestigious journals such as Research Policy, Information Systems Research and Information & Management