Cheng-Hao Chen

39 papers and 594 indexed citations i.

Cheng-Hao Chen has authored 39 papers that have received a total of 594 indexed citations. This includes 17 papers in Marketing, 11 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (8 papers). Cheng-Hao Chen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in United Kingdom, China and Taiwan. Cheng-Hao Chen's co-authors include Bang Nguyen, Sung H. Han, Xiaoyu Yu, Wai Wai Ko and Arnold Japutra and has published in prestigious journals such as PLoS ONE, Chemical Engineering Journal and Journal of Materials Chemistry A