Chike Okechuku

10 papers and 431 indexed citations i.

Chike Okechuku has authored 10 papers that have received a total of 431 indexed citations. This includes 6 papers in Marketing, 3 papers in Organizational Behavior and Human Resource Management and 2 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Packaging Perceptions and Trends (2 papers). Chike Okechuku is often cited by papers focused on Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Packaging Perceptions and Trends (2 papers) and collaborates with scholars based in Canada, China and Nigeria. Chike Okechuku's co-authors include Roger M. Heeler, Vincent Onyemah, Stan Reid and George Lan and has published in prestigious journals such as Journal of Marketing Research, Journal of International Business Studies and Journal of Business Ethics