Roger M. Heeler
About
Roger M. Heeler has authored 32 papers that have received a total of 786 indexed citations.
This includes 10 papers in Marketing, 7 papers in Economics and Econometrics and 5 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (9 papers), Economic and Environmental Valuation (5 papers) and Customer Service Quality and Loyalty (4 papers). Roger M. Heeler is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Economic and Environmental Valuation (5 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Canada, United States and United Kingdom. Roger M. Heeler's co-authors include Thomas P. Hustad, Chike Okechuku, Michael L. Ray, George S. Day and Thomas W. Whipple and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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