Thomas W. Whipple
About
Thomas W. Whipple has authored 36 papers that have received a total of 1.1k indexed citations.
This includes 11 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Media, Gender, and Advertising (5 papers). Thomas W. Whipple is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Media, Gender, and Advertising (5 papers) and collaborates with scholars based in United States, Canada and Latvia. Thomas W. Whipple's co-authors include Alice E. Courtney, Thomas P. Hustad, Roger M. Heeler, Amit Ghosh and Jeffrey Gandz and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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