Ching Seng Yap
About
Ching Seng Yap has authored 36 papers that have received a total of 305 indexed citations.
This includes 14 papers in Sociology and Political Science, 11 papers in Strategy and Management and 11 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (11 papers), Digital Marketing and Social Media (9 papers) and Competitive and Knowledge Intelligence (5 papers). Ching Seng Yap is often cited by papers focused on Technology Adoption and User Behaviour (11 papers), Digital Marketing and Social Media (9 papers) and Competitive and Knowledge Intelligence (5 papers) and collaborates with scholars based in Malaysia, Indonesia and China. Ching Seng Yap's co-authors include Rizal Ahmad, Yet Mee Lim, Boon Liat Cheng, Yuen Onn Choong and Cai Lian Tam and has published in prestigious journals such as British Food Journal, Behaviour and Information Technology and Leadership & Organization Development Journal
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