Rizal Ahmad

14 papers and 261 indexed citations i.

Rizal Ahmad has authored 14 papers that have received a total of 261 indexed citations. This includes 7 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Technology Adoption and User Behaviour (4 papers) and Customer churn and segmentation (3 papers). Rizal Ahmad is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Technology Adoption and User Behaviour (4 papers) and Customer churn and segmentation (3 papers) and collaborates with scholars based in Malaysia, United Kingdom and Australia. Rizal Ahmad's co-authors include Francis Buttle, Ching Seng Yap and Boon Liat Cheng and has published in prestigious journals such as Behaviour and Information Technology, International Journal of Bank Marketing and Journal of Business and Industrial Marketing