Chong Guan

21 papers and 374 indexed citations i.

Chong Guan has authored 21 papers that have received a total of 374 indexed citations. This includes 8 papers in Sociology and Political Science, 4 papers in Marketing and 4 papers in Economics and Econometrics. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Media Influence and Health (3 papers). Chong Guan is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Media Influence and Health (3 papers) and collaborates with scholars based in Singapore, China and United States. Chong Guan's co-authors include Zhiying Jiang, Y. Y. Hung, Ding Ding, Ravi S. Sharma and Shun Yin Lam and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Psychology and Marketing