Chris Horbel
About
Chris Horbel has authored 19 papers that have received a total of 436 indexed citations.
This includes 14 papers in Sociology and Political Science, 11 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (8 papers) and Service and Product Innovation (5 papers). Chris Horbel is often cited by papers focused on Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (8 papers) and Service and Product Innovation (5 papers) and collaborates with scholars based in Germany, Denmark and Norway. Chris Horbel's co-authors include Bastian Popp, Herbert Woratschek, Christoph Buck, Claas Christian Germelmann and Bradley Wilson and has published in prestigious journals such as Journal of Travel & Tourism Marketing, Frontiers in Marine Science and Service Industries Journal
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