Herbert Woratschek

40 papers and 1.1k indexed citations i.

Herbert Woratschek has authored 40 papers that have received a total of 1.1k indexed citations. This includes 23 papers in Marketing, 22 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Service and Product Innovation (12 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (12 papers). Herbert Woratschek is often cited by papers focused on Service and Product Innovation (12 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in Germany, United Kingdom and Australia. Herbert Woratschek's co-authors include Bastian Popp, Chris Horbel, Julia A. Fehrer, Geoff Dickson and Roderick J. Brodie and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Service Research.