Chris Macrae

19 papers and 634 indexed citations i.

Chris Macrae has authored 19 papers that have received a total of 634 indexed citations. This includes 5 papers in Strategy and Management, 4 papers in Marketing and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Innovation and Knowledge Management (3 papers) and Marketing and Advertising Strategies (2 papers). Chris Macrae is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Innovation and Knowledge Management (3 papers) and Marketing and Advertising Strategies (2 papers) and collaborates with scholars based in United Kingdom. Chris Macrae's co-authors include Mark Uncles and has published in prestigious journals such as Journal of Marketing Management, Journal of Product & Brand Management and Journal of Brand Management