Chris Pullig
About
Chris Pullig has authored 33 papers that have received a total of 2.6k indexed citations.
This includes 22 papers in Marketing, 11 papers in Sociology and Political Science and 9 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (6 papers) and Cultural Differences and Values (6 papers). Chris Pullig is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (6 papers) and Cultural Differences and Values (6 papers) and collaborates with scholars based in United States, United Kingdom and France. Chris Pullig's co-authors include Catherine Demangeot, Eva Kipnis, Richard G. Netemeyer, Abhijit Biswas and Natalie Ross Adkins and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the American Academy of Child & Adolescent Psychiatry
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