Christian Barrot
About
Christian Barrot has authored 16 papers that have received a total of 564 indexed citations.
This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Market Behavior and Pricing (6 papers) and Customer Service Quality and Loyalty (5 papers). Christian Barrot is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Market Behavior and Pricing (6 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Germany, United States and Israel. Christian Barrot's co-authors include Jan U. Becker, Bernd Skiera, Sönke Albers, Oliver Hinz and Niels Van Quaquebeke and has published in prestigious journals such as Journal of Marketing, Journal of Business Ethics and Journal of Retailing
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