Christian V. Baccarella

31 papers and 629 indexed citations i.

Christian V. Baccarella has authored 31 papers that have received a total of 629 indexed citations. This includes 17 papers in Sociology and Political Science, 13 papers in Marketing and 8 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Innovation and Knowledge Management (6 papers). Christian V. Baccarella is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Innovation and Knowledge Management (6 papers) and collaborates with scholars based in Germany, United Kingdom and Canada. Christian V. Baccarella's co-authors include Kai‐Ingo Voigt, Timm F. Wagner, Christian W. Scheiner, John Bessant and Ian P. McCarthy and has published in prestigious journals such as Journal of Marketing, Entrepreneurship Theory and Practice and Technological Forecasting and Social Change.