Christopher Pich
About
Christopher Pich has authored 26 papers that have received a total of 224 indexed citations.
This includes 13 papers in Marketing, 10 papers in Sociology and Political Science and 9 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (9 papers) and Corporate Identity and Reputation (7 papers). Christopher Pich is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (9 papers) and Corporate Identity and Reputation (7 papers) and collaborates with scholars based in United Kingdom, United States and Mexico. Christopher Pich's co-authors include Dianne Dean, Varsha Jain, Khanyapuss Punjaisri, Robin Croft and Tony Woodall and has published in prestigious journals such as Journal of Business Research, Journal of Vocational Behavior and European Journal of Marketing
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