Robin Croft

20 papers and 295 indexed citations i.

Robin Croft has authored 20 papers that have received a total of 295 indexed citations. This includes 8 papers in Sociology and Political Science, 8 papers in Marketing and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (3 papers) and Securities Regulation and Market Practices (3 papers). Robin Croft is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (3 papers) and Securities Regulation and Market Practices (3 papers) and collaborates with scholars based in United Kingdom and Malta. Robin Croft's co-authors include Krzysztof Kubacki, Dianne Dean, Clive R. Boddy, Heather Skinner and Ross Brennan and has published in prestigious journals such as European Journal of Marketing, Journal of Marketing Management and Journal of Consumer Policy