Chuanlan Liu

36 papers and 1.3k indexed citations i.

Chuanlan Liu has authored 36 papers that have received a total of 1.3k indexed citations. This includes 24 papers in Marketing, 11 papers in Sociology and Political Science and 7 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Retail Behavior Studies (11 papers) and Digital Marketing and Social Media (10 papers). Chuanlan Liu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Retail Behavior Studies (11 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in United States, China and United Kingdom. Chuanlan Liu's co-authors include Chunmin Lang, Sandra Forsythe, Haiyan Li, Xiujie Wang and Qiao‐Ping Wang and has published in prestigious journals such as Scientific Reports, Journal of Business Research and Sustainability