Chunlin Yuan

16 papers and 851 indexed citations i.

Chunlin Yuan has authored 16 papers that have received a total of 851 indexed citations. This includes 10 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Sustainable Supply Chain Management (5 papers). Chunlin Yuan is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Sustainable Supply Chain Management (5 papers) and collaborates with scholars based in China, United States and South Korea. Chunlin Yuan's co-authors include Shuman Wang, Xiaolei Yu, Hakil Moon, Taiwen Feng and Kyung Hoon Kim and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Sustainability