Hakil Moon
About
Hakil Moon has authored 15 papers that have received a total of 379 indexed citations.
This includes 10 papers in Marketing, 7 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Innovation and Knowledge Management (3 papers). Hakil Moon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Innovation and Knowledge Management (3 papers) and collaborates with scholars based in United States, South Korea and China. Hakil Moon's co-authors include Kyung Hoon Kim, Shuman Wang, Chunlin Yuan, Xiaolei Yu and Babu John Mariadoss and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Industrial Marketing Management
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