Chunling Yu
About
Chunling Yu has authored 21 papers that have received a total of 988 indexed citations.
This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (4 papers). Chunling Yu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in China, United States and Japan. Chunling Yu's co-authors include Yujie Wei, Haizhong Wang, Patrick Poon, Qiang Wang and Zhenqing Zhang and has published in prestigious journals such as Journal of Environmental Management, Sustainability and Journal of Advertising
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