Yujie Wei

36 papers and 1.2k indexed citations i.

Yujie Wei has authored 36 papers that have received a total of 1.2k indexed citations. This includes 11 papers in Sociology and Political Science, 11 papers in Marketing and 6 papers in Cardiology and Cardiovascular Medicine. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (8 papers) and Fermentation and Sensory Analysis (3 papers). Yujie Wei is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (8 papers) and Fermentation and Sensory Analysis (3 papers) and collaborates with scholars based in China, United States and France. Yujie Wei's co-authors include Huiliang Liu, Shengli Yang, Chunling Yu, Naveen Donthu and Detmar W. Straub and has published in prestigious journals such as Journal of the American College of Cardiology, PLoS ONE and Journal of Business Research