Chyon‐Hwa Yeh

11 papers and 292 indexed citations i.

Chyon‐Hwa Yeh has authored 11 papers that have received a total of 292 indexed citations. This includes 4 papers in Marketing, 3 papers in Sociology and Political Science and 2 papers in Plant Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (2 papers) and Consumer Retail Behavior Studies (2 papers). Chyon‐Hwa Yeh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (2 papers) and Consumer Retail Behavior Studies (2 papers) and collaborates with scholars based in United States and Hong Kong. Chyon‐Hwa Yeh's co-authors include James U. McNeal, M. A. Ceddia, Gary M. Davenport, Stefan Massimino and George Roth and has published in prestigious journals such as Technometrics, Clinical Infectious Diseases and The FASEB Journal.