James U. McNeal

48 papers and 1.2k indexed citations i.

James U. McNeal has authored 48 papers that have received a total of 1.2k indexed citations. This includes 17 papers in Marketing, 12 papers in Sociology and Political Science and 12 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Media, Gender, and Advertising (12 papers) and Digital Marketing and Social Media (8 papers). James U. McNeal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Media, Gender, and Advertising (12 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, Hong Kong and China. James U. McNeal's co-authors include Kara Chan, Chyon‐Hwa Yeh, Mindy F. Ji, Richard T. Hise and W. Thompson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science