Mindy F. Ji

8 papers and 540 indexed citations i.

Mindy F. Ji has authored 8 papers that have received a total of 540 indexed citations. This includes 6 papers in Marketing, 4 papers in Gender Studies and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (4 papers) and Media Influence and Politics (1 paper). Mindy F. Ji is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (4 papers) and Media Influence and Politics (1 paper) and collaborates with scholars based in United States. Mindy F. Ji's co-authors include James U. McNeal and Wendy Wood and has published in prestigious journals such as Journal of Consumer Psychology, Journal of Advertising and Psychology and Marketing