Cindy Chan

16 papers and 602 indexed citations i.

Cindy Chan has authored 16 papers that have received a total of 602 indexed citations. This includes 8 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Cultural Differences and Values (5 papers) and Digital Marketing and Social Media (4 papers). Cindy Chan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Cultural Differences and Values (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, Canada and United Kingdom. Cindy Chan's co-authors include Cassie Mogilner, Leaf Van Boven, Jonah Berger, Alison Wood Brooks and Jeremy A. Yip and has published in prestigious journals such as Journal of Consumer Research, Journal of Consumer Psychology and BMC Psychiatry