Jonah Berger
About
Jonah Berger has authored 122 papers that have received a total of 9.0k indexed citations.
This includes 65 papers in Sociology and Political Science, 39 papers in Marketing and 35 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (38 papers), Digital Marketing and Social Media (30 papers) and Cultural Differences and Values (22 papers). Jonah Berger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (38 papers), Digital Marketing and Social Media (30 papers) and Cultural Differences and Values (22 papers) and collaborates with scholars based in United States, Canada and United Kingdom. Jonah Berger's co-authors include Grant Packard, Chip Heath, Aner Sela, Reihane Boghrati and Zoey Chen and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology and Journal of Marketing
In The Last Decade
Explore authors with similar magnitude of impact
Top countries impacted by papers by Euan G. Ritchie Top journals papers by Christos H. Papadimitriou are published in Top countries impacted by papers by David B. Lewis Top journals papers by Mark J. Strynar are published in Top authors papers by Richard A. Anthes are co-authored with Top fields papers by Luis B. Barreiro are about Top journals papers by Marcia A. Testa are published in Top authors papers by Erik Steen Jensen are co-authored with