Grant Packard

27 papers and 785 indexed citations i.

Grant Packard has authored 27 papers that have received a total of 785 indexed citations. This includes 16 papers in Sociology and Political Science, 11 papers in Marketing and 8 papers in Human-Computer Interaction. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Communication and Language (8 papers). Grant Packard is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Communication and Language (8 papers) and collaborates with scholars based in Canada, United States and China. Grant Packard's co-authors include Jonah Berger, David B. Wooten, Matthew D. Rocklage, Reihane Boghrati and Puneet Manchanda and has published in prestigious journals such as American Psychologist, Journal of Marketing Research and Journal of Consumer Research