Puneet Manchanda

77 papers and 3.9k indexed citations i.

Puneet Manchanda has authored 77 papers that have received a total of 3.9k indexed citations. This includes 51 papers in Marketing, 23 papers in Strategy and Management and 22 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (47 papers), Digital Platforms and Economics (20 papers) and Digital Marketing and Social Media (17 papers). Puneet Manchanda is often cited by papers focused on Consumer Market Behavior and Pricing (47 papers), Digital Platforms and Economics (20 papers) and Digital Marketing and Social Media (17 papers) and collaborates with scholars based in United States, Singapore and Hong Kong. Puneet Manchanda's co-authors include Pradeep K. Chintagunta, S. Sriram, Sridhar Narayanan, Xiaojing Dong and Junhong Chu and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research