Claire Gauzente

24 papers and 226 indexed citations i.

Claire Gauzente has authored 24 papers that have received a total of 226 indexed citations. This includes 14 papers in Sociology and Political Science, 11 papers in Strategy and Management and 6 papers in Marketing. The topics of these papers are Franchising Strategies and Performance (8 papers), Digital Marketing and Social Media (7 papers) and Technology Adoption and User Behaviour (5 papers). Claire Gauzente is often cited by papers focused on Franchising Strategies and Performance (8 papers), Digital Marketing and Social Media (7 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in France, United Kingdom and Australia. Claire Gauzente's co-authors include Cälin Gurǎu, Michel Kalika, Ashok Ranchhod, Karen Alexander and Patrice Guillotreau and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Small Business Management and Journal of Consumer Marketing