Claus Ebster
About
Claus Ebster has authored 14 papers that have received a total of 258 indexed citations.
This includes 8 papers in Sociology and Political Science, 7 papers in Marketing and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Psychology of Social Influence (4 papers) and Digital Innovation in Industries (3 papers). Claus Ebster is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Psychology of Social Influence (4 papers) and Digital Innovation in Industries (3 papers) and collaborates with scholars based in Austria, United Kingdom and Australia. Claus Ebster's co-authors include Udo Wagner, Christine Strauß, Reinhard Grohs, Michael Valenzuela and M Kirk-Smith and has published in prestigious journals such as Frontiers in Psychology, Psychology and Marketing and Journal of Retailing and Consumer Services
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