Cong Li

59 papers and 1.0k indexed citations i.

Cong Li has authored 59 papers that have received a total of 1.0k indexed citations. This includes 37 papers in Sociology and Political Science, 22 papers in Marketing and 15 papers in Communication. The topics of these papers are Digital Marketing and Social Media (23 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Social Media and Politics (9 papers). Cong Li is often cited by papers focused on Digital Marketing and Social Media (23 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Social Media and Politics (9 papers) and collaborates with scholars based in United States, China and Pakistan. Cong Li's co-authors include Jiangmeng Liu, Michael North, Hong Cheng, Cheng Hong and Sriram Kalyanaraman and has published in prestigious journals such as Computers in Human Behavior, Annals of Tourism Research and Frontiers in Psychology